About
Brasil IT+ is a sectorial program born from the partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and SOFTEX, aimed at promoting the internationalization of Brazilian software products and services in the global market. Our mission is to support Brazilian institutions in a safe and efficient journey to conquer new international markets.
The Brazilian Technology sector has a variety of player profiles, which offer the production chain an immense portfolio of services, spread across the five regions of the country. Easier access to tools for creating and validating new tech-based businesses has transformed economic dynamics in recent years. The global market’s continuous demand for new solutions drives Open Innovation and its strategic importance for corporations.
The performance of Software and IT Services Companies, originally served by Brasil IT+, combined with the performance of these other actors, such as Science, Technology and Innovation Institutes – ICTs and Startups, are fundamental for the strategic management of the sector, ensuring its international competitiveness, facilitating the internationalization process and the sustainable increase of its exports.
Thus, in 2024, with the start of a new agreement, Brasil IT+ gains momentum, adding two new audiences: ICTs and startups. Still focused on supporting the internationalization of these institutions (companies, ICTs and startups), the project diversifies its base of operations by prioritizing the participation of institutions located in the North and Northeast regions of Brazil and of companies with female leadership. The goal is to decentralize and expand the scope of the opportunities offered by the project, strengthening the institutions and their ecosystems.
More than just promoting Brazilian technology abroad, Brasil IT+ certifies its quality and capability, ensuring the delivery of practical, innovative, and high-performance solutions. This excellence comes from Brazil’s unique combination of strengths: business expertise, creativity, flexibility, diversity, robust infrastructure, and a long tradition of successful partnerships.
We are committed to reinforcing the global reliability and high quality of Brazilian information technology. To this end, we develop various initiatives aimed at positioning and strengthening the industry, including:
- Participation in strategic international events;
- Availability of commercial intelligence data through intelligence studies with diverse content as a way of sharing knowledge about business and internationalization, supporting the start, consolidation or expansion of companies' operations in the international market;
- Conducting training sessions with information on the best ways to develop your business abroad;
- Availability information on an internationalization support network, with the aim of facilitating, through networking, the procedures related to the company's international expansion;
- Engagement with opinion leaders and potential buyers, showing the world Brazil's differences and expertise in the IT sector;
- Development of a community aimed at Brazilian institutions participating in Brasil IT+ to encourage networking among companies in the sector to exchange experiences and information regarding their ventures in the international market.
Who It’s For
Early-Stage Startups
Innovative ventures that are in the early stages of development, but have already moved beyond the ideation phase. These startups have business models under construction or validation and have a minimally validated Minimum Viable Product (MVP), with the potential to meet market demands.
Companies and Startups
Formally established organizations that operate in the software and information technology (IT) services sector and that have already overcome uncertainties and challenges typical of early-stage ventures/businesses, positioning themselves as organizations focused on internationalization with a mature organizational structure, capable of planning, implementing and sustaining international expansion strategies.
ICTs
Direct or indirect public administration body or entity or non-profit private legal entity legally constituted under Brazilian laws, with headquarters and jurisdiction in this country, which includes in its institutional mission or in its social or statutory objective basic or applied research of a scientific or technological nature or the development of new products, services or processes.
Como participar
A adesão ao Brasil IT+ e acesso às ações seguirão o plano definido a partir do nível de Maturidade de Internacionalização da sua instituição definido por meio do Diagnóstico de Maturidade Internacional.
Este Diagnóstico avalia cinco categorias relacionadas ao processo de internacionalização: mercado, competitividade, proposta de valor, processos e competências e, ao final, fornece uma visão abrangente da sua atual fase de internacionalização e identifica oportunidades para impulsionar com sucesso sua presença em mercados globais considerando cinco níveis: Early-Stage (específico para Startups early-stage), Basic, Starter, Discovery, Rise Up e Worldclass.
Embora todas as instituições (com exceção das startups early-stage) possam optar pela modalidade Basic, que é gratuita, essa escolha pode limitar significativamente o acesso a serviços valiosos e personalizados oferecidos pelo Brasil IT+. Ao aderir ao nível correspondente ao Diagnóstico de Maturidade Internacional da sua instituição, você garante acesso a um conjunto robusto de ferramentas, suporte estratégico e oportunidades exclusivas, essenciais para impulsionar sua jornada de internacionalização.
Meet the driving force behind the project
Brazil IT+ is powered by two major institutions that strengthen the technology and innovation sector in Brazil: Softex and ApexBrasil. Together, these organizations form the solid foundation of Brazil IT+, ensuring that Brazilian technology reaches new heights of innovation and international recognition.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) is a strategic institution of the Brazilian government focused on promoting national products and services in global markets and attracting foreign investment to strategic sectors in the country.
With an active presence in over 100 markets, ApexBrasil’s mission is to boost the global competitiveness of Brazilian companies, contributing to the sustainable growth of the national economy. The agency offers a wide range of solutions, including training programs, market intelligence, support for participation in international trade shows, and the development of strategies to access new markets.
In addition to promoting exports, ApexBrasil plays a key role in attracting foreign direct investment (FDI), acting as a facilitator between global investors and business opportunities in Brazil. Its efforts span across sectors such as technology, agribusiness, renewable energy, healthcare, and many others—promoting Brazil as a secure, innovative, and competitive business destination.
With a results-oriented approach, ApexBrasil strengthens Brazil’s image as a land of opportunity, connecting companies, investors, and global markets.
Softex is a nonprofit organization recognized as a national reference in fostering the development and competitiveness of Brazil’s Information and Communication Technology (ICT) sector. Since its inception, Softex has worked to strengthen the Brazilian IT industry by promoting innovation, professional development, and the international expansion of Brazilian companies. With a strong track record of achievements, Softex operates as a strategic agent across several areas, including:
- Innovation and Technology: Leading projects that stimulate research, technological development, and the application of innovative IT solutions.
- Training and Capacity Building: Preparing professionals and companies for the industry’s challenges, with programs focused on technical education, management, and entrepreneurship.
- Internationalization: Enabling Brazilian companies to access global markets through programs and initiatives that promote the export of IT products and services.
- Entrepreneurship Promotion: Supporting the startup ecosystem and fostering the creation of sustainable, high-impact businesses.
Softex also plays a crucial role in implementing strategic programs like Brazil IT+, in partnership with ApexBrasil, positioning the IT sector as a key pillar of Brazil’s economy. With a network of partners that includes public and private institutions, universities, and innovation centers, Softex is committed to transforming Brazil into a global technology leader, contributing to the country’s economic, social, and technological development.
